The St. Regis, Mumbai · 2026

Nouveauté 2026

India Innovates. Nouveauté Celebrates.
Comprehensive Channel-Wise Marketing Plan
Pre-Event·During Event·Post-Event
By 4P Solutions · Prepared for Brand Torque LLP
Event Context At A Glance

What Nouveauté 2026 Is — And Why It Matters

What is Nouveauté?

India's premier unicorn summit & awards platform by Brand Torque LLP

Celebrates India's Top 20 Unicorns — their growth stories, capital needs & global ambitions

Not a conference. An ecosystem: Community → Conversations → Connections → Business

Event Details

📍 Venue:The St. Regis, Mumbai
📅 Date:2026 (TBC)
⏰ Start:09:00 AM onwards
👥 Audience:120–150 Curated Delegates
💰 Delegate Fee:₹3,500 + taxes (guest) / ₹10,000 + taxes (unicorn)
The Room We're Building

UHNI / Investors

"Where should my capital move next?"

Unicorn Founders

"How do I access capital & counsel?"

Family Offices

"Which sectors deserve attention?"

PE / VC Firms

"Which businesses are worth watching?"

CXOs & Leaders

"What is India's capital doing next?"

Key Associations: World Trade Center Mumbai · All India Association of Industries · Global Jury incl. JSW Ventures, MegaDelta Capital, Indian Angel Network
The Campaign Framework

Six deliberate phases across three strategic stages

Pre-Event
During Event
Post-Event
1
Position
2
Intrigue
3
Authority
4
FOMO & Conversion
5
The Event
6
Conversation Continues
Phase Goals
Position
Build brand identity, event positioning, "Not another conference" narrative
Intrigue
First speaker teasers, city-wise outreach begins, FOMO engine ignites
Authority
Speaker-based posts to create authority
FOMO & Convert
Showcasing exclusivity & countdown posts
The Room
Live amplification, Deal Bell, Investor Bytes, real-time social content
Post-Event
12-week rollout — highlights → insights → case studies → 2027 anticipation
Pre-Event · LinkedIn Strategy

The Primary Trust-Building & Awareness Channel

4 Content Streams

🎤 Speakers

  • Power list 1:1 video interviews (3–5 min) → cut into 30-sec reels / taking quotes from the speakers.
  • Quote graphics: 1 insight per speaker per week
  • Posts on "Why attend the event?"
  • "Why I'm speaking at Nouveauté" short-form posts

💼 Investors

  • Investor Bytes: 60-sec clips takes on market trends
  • "The Next Big Bet" carousel - investor predictions
  • Video snippets from past events
  • Sector watchlist posts from PE/VC jury members

🏢 Sponsors

  • Brand Story posts — why they partnered for Nouveauté?
  • Sponsor Impact Studio: behind-the-scenes teaser
  • Sponsor founder/CXO interview clips
  • Case study posts on industry leadership
  • Co-branded "proud to be part of Nouveauté" posts

🙋 Audience

  • "Why I'm Coming" — delegate testimonial posts
  • Past edition spotlights
  • Registration milestone posts (50 seats, 100 seats) - creating urgency for limited seats
  • Countdown posts (Day 30, Day 20, Day 10, Day 3)
  • Poll: Which unicorn sector excites you most?
Pre-Event · Meta & YouTube Organic

Facebook / Instagram / YouTube — Reach & Visual Credibility

Meta (Facebook + Instagram)

◆ Reels (15–30 sec)

Speaker teasers, event countdown, "Who's coming" clips.

◆ Quote Graphics

Bold gold/navy branded cards with investor & speaker participation quotes.

◆ Behind-the-Scenes

Venue setup, Brand Torque team prep, production moments.

◆ Audience Testimonials

Past Brand Torque event attendees sharing experience clips.

◆ Story Countdown

Daily countdown stories from Day 10. Swipe-up to registration page.

◆ Carousels

"5 Reasons Nouveauté is Different" / "Meet the Jury" / "India's Top Unicorns" swipe posts.

◆ Event Day Live

Instagram Live for key moments — fireside chats, award reveals, networking floor.

YouTube Channel Strategy

▶ Speaker Interview Series

Full-length fireside conversations with unicorn founders. Titles optimized: "How [Founder] built [Company] to ₹X crore"

▶ Investor Panel Highlights

Cut-down versions of investor discussions — capital flow, emerging sectors, family office strategies.

▶ The Next Big Bet — Video Series

Short-form (30–40 secs) expert predictions for YouTube + repurposed as Reels & LinkedIn clips.

▶ Sponsor Spotlights (2 min)

Brand story videos for each sponsor — their journey, why they're at Nouveauté, value to attendees.

▶ Event Aftermovie (3 min)

Professional highlights reel released within 48 hours of event day. High-production value.

Pre-Event · Meta Ads

Paid Lead Generation & Brand Awareness

Two-Platform Strategy

Campaign Objectives

Awareness (Reach/Brand Awareness).
Lead Gen (Lead Form Ads / Website Traffic). Phase 5: Conversions (Registration).

Audience Targeting

India (Mumbai, Pune, Ahmedabad, Nagpur, Baroda, Surat). Job titles: Founder, MD, CEO, PE Partner, Family Office, Angel Investor, VC.
Net worth proxy: luxury interest, premium finance, high-value travel.
Lookalike: Upload existing UHNI / investor database.

Ad Formats

Video ads (speaker clips 15–30 sec)
Carousel ads (meet the jury, top unicorns, why attend).
Static image ads (event branding, countdown). Story ads (Day-10 countdown).

Messaging

"Nouveauté 2026 — India's most exclusive unicorn summit".
"Only 150 seats. Curated. Verified. The room that transacts."
CTA: Apply to Attend / Secure Your Seat.

Budget Guidance

Split: 70% lead gen / 30% awareness.

Pre-Event · Email & WhatsApp Marketing

Database Activation

Segmented Nurture Sequences to Drive Qualified Registrations

Email Marketing — 5 Audience Segments

● Existing Investors / HNIs

Personalised invite from Brand Torque founder.
Subject: "You're on our shortlist for Nouveauté 2026."
Lead with exclusivity, jury names, unicorn access.

● Past Attendees (AISL/RebrandX)

Nostalgia + upgrade narrative.
"Nouveauté is Brand Torque's most ambitious IP yet. And you've seen what we build. Bigger and better this time"

● Confirmed Speakers

Green-room briefing sequence.
Event schedule, talking points, content amplification kit (what to post + when) with a fomo of already registered attendees.

● Confirmed Sponsors

Sponsor Impact Studio timeline. Pre-event content co-creation calendar. Brand visibility milestones.

● Sequence

Cold-warm sequence:
Week 1 — "Nouveauté announcement intro + what you can expect"
Week 2 — Speaker / Jury proof.
Week 3 — FOMO + scarcity.
Week 4 — "Last 20 seats" hard CTA.

WhatsApp Marketing — Nurture Sequences

Announcement

"Something exclusive is coming. Nouveauté 2026 - India's Top 20 Unicorn Summit. You're among the first to know." [Event logo + teaser graphic]

Intrigue

"Meet the room: 120 curated decision-makers." [Persona video/graphic]

Authority

"The Jury is set. [Names + titles]. This is what qualifies you to be in the room." [Jury graphic + link]

Proof

"[Speaker Name] will be there. Here's what they're going to talk about." [Speaker video clip]

Urgency

"10 days. 15 seats remaining. Invitation-only. Our team will review your profile and confirm within 24 hours." [CTA button]

Hard CTA

"This is your final reminder. Nouveauté 2026. The St. Regis. Saturday." [1-tap registration link]

Live Updates

Real-time WhatsApp status updates: key moments, speaker quotes, award winners.

Pre-Event · Content Calendar Overview

Week-by-week content rhythm across all channels

Days 50 → Event Day
PhaseLinkedInMetaYouTubeEmailWhatsApp
Position Event reveal, "What is Nouveauté?" origin story posts Event reveal Reels Brand Torque intro / past event aftermovie Cold outreach email #1 to investor database Teaser broadcast to existing contacts
Intrigue First speaker teaser quotes, city outreach begin Speaker teasers, "Coming Soon" stories Speaker interview #1 published Email #2 — Speaker proof + jury reveal Jury reveal message + graphic
Authority 100 Voices, Power List, Business Confessions posts "Meet the Jury" carousels, investor quote graphics Speaker interview #2, #3 + Investor Bytes Email #3 — Scarcity + content proof Investor Bytes clip + CTA message
FOMO "Who is in the room?" delegate spotlights, sponsor reveals Countdown Reels, "Why I'm Coming" stories Sponsor spotlights, panel teasers Email #4 — Last 30 seats CTA 10 days to go - urgency messages
The Room Final countdown, schedule reveal, networking tease Daily countdown stories (Day 7 to Day 1) Event preview / agenda video Reminder + logistics email to all confirmed Day 3 + Day 0 morning reminder
During Event · Live Content & Amplification (Example)

Event Day Content Architecture

Real-Time Amplification Engine
09:00 AM
Doors Open
Welcome posts on all channels. Behind-the-scenes venue walk. LinkedIn + Instagram story goes live.
09:30 AM
Opening Keynote
Posts of key opening lines. Quote graphic created in real-time. Story update.
10:30 AM
Panel 1
Top 3 quotes captured live, formatted + posted. Speaker Reel teaser. WhatsApp status update.
12:30 PM
Break 1 (Networking)
"The Deal Bell" social moment. Networking floor photos. "Connections being made" story series.
02:00 PM
Investor Panel
Investor Bytes live from the session. Rapid-fire quote cards.
04:00 PM
Break 2 (Networking)
Corridor Conversations — candid video snippets. "What deal are you exploring?" stories
05:30 PM
Awards Ceremony
Award reveal stories in real-time.
07:00 PM
Close + Networking
Post-event energy content. "Tonight, we built India's next chapter." Wrap-up posts on all channels.
Post-Event · All Channels

The event ends. Nouveauté doesn't.

Every edition builds on the equity of the one before it.

Capture & Celebrate

  • ▸Event highlights reel (YouTube + all channels)
  • ▸Award winner announcements + winner quote graphics
  • ▸Thank you posts from Brand Torque + sponsor mentions
  • ▸Email to all attendees: "What we built together"
  • ▸WhatsApp post-event wrap to registered delegates

Speaker Content Series

  • ▸Interview bytes
  • ▸Speaker quote carousel series (LinkedIn, 2x/week)
  • ▸"Key Takeaways from [Speaker]'s session" articles
  • ▸Investor Bytes compilation video (top 10 moments)
  • ▸Email series: "Insights from Nouveauté 2026" (3 emails)
  • ▸LinkedIn newsletter: "The Next Big Bet" post-event edition

Insights & Thought Leadership

  • ▸Business insights blog series (4 posts)
  • ▸"What India's Unicorns Said About X" content series
  • ▸Investor predictions — post-event outcomes tracker
  • ▸Podcast episodes with select speaker conversations
  • ▸Email: Industry insight digest from Nouveauté
  • ▸LinkedIn polls: "Which sector proved most promising?"

2027 Anticipation Build

  • ▸Ecosystem stories — post-event business connections made
  • ▸Case studies: sponsor ROI + delegate outcomes
  • ▸"The Connections Made" storytelling series
  • ▸Teaser: "Nouveauté 2027 — Applications Open Soon"
  • ▸Community waitlist email: "Be the first to know for 2027"
  • ▸Final LinkedIn post: "The numbers. The moments. The impact."
What We Build Together

The Complete Nouveauté 2026 Marketing System

Next Steps
01

Align on scope, phasing & budget

02

Confirm event date & sponsorship closure

03

Share existing brand & event assets

04

Onboard 4P content & design team

05

Kick off Phase 1 — Position