By 4P Solutions  ·  Prepared for Brand Torque LLP

NOUVEAUTÉ2026

India Innovates. Nouveauté Celebrates.

Comprehensive Channel-Wise Marketing Plan  ·  Pre-Event  ·  During Event  ·  Post-Event

The St. Regis, Mumbai  ·  2026

Event Context at a Glance

What Nouveauté 2026 Is — And Why It Matters

What is Nouveauté?

India's premier unicorn summit & awards platform by Brand Torque LLP

Celebrates India's Top 20 Unicorns — their growth stories, capital needs & global ambitions

Not a conference. An ecosystem: Community → Conversations → Connections → Business

Event Details

📍 VenueThe St. Regis, Mumbai
📅 Date2026 (TBC)
⏰ Start09:00 AM onwards
👥 Audience120–150 Curated Delegates
💰 Delegate Fee₹3,500 + taxes (guest) / ₹10,000 + taxes (unicorn)

The Room We're Building

UHNI / Investors

"Where should my capital move next?"

Unicorn Founders

"How do I access capital & counsel?"

Family Offices

"Which sectors deserve attention?"

PE / VC Firms

"Which businesses are worth watching?"

CXOs & Leaders

"What is India's capital doing next?"

Key Associations: World Trade Center Mumbai · All India Association of Industries · Global Jury incl. JSW Ventures, MegaDelta Capital, Indian Angel Network

The Campaign Framework

Six deliberate phases across three strategic stages

Pre-Event
During Event
Post-Event
1Position
2Intrigue
3Authority
4FOMO & Conversion
5The Event
6Conversation Continues

Phase Goals

PositionBuild brand identity, event positioning, "Not another conference" narrative
IntrigueFirst speaker teasers, city-wise outreach begins, FOMO engine ignites
AuthoritySpeaker-based posts to create authority
FOMO & ConvertShowcasing exclusivity & countdown posts
The RoomLive amplification, Deal Bell, Investor Bytes, real-time social content
Post-Event12-week rollout — highlights → insights → case studies → 2027 anticipation

Pre-Event · LinkedIn Strategy

The Primary Trust-Building & Awareness Channel · 4 Content Streams

🎤 Speakers

  • Power list 1:1 video interviews (3–5 min) → cut into 30-sec reels / taking quotes from the speakers.
  • Quote graphics: 1 insight per speaker per week
  • Posts on "Why attend the event?"
  • "Why I'm speaking at Nouveauté" short-form posts

💼 Investors

  • Investor Bytes: 60-sec clips takes on market trends
  • "The Next Big Bet" carousel — investor predictions
  • Video snippets from past events
  • Sector watchlist posts from PE/VC jury members

🏢 Sponsors

  • Brand Story posts — why they partnered for Nouveauté?
  • Sponsor Impact Studio: behind-the-scenes teaser
  • Sponsor founder/CXO interview clips
  • Case study posts on industry leadership
  • Co-branded "proud to be part of Nouveauté" posts

🙋 Audience

  • "Why I'm Coming" — delegate testimonial posts
  • Past edition spotlights
  • Registration milestone posts (50 seats, 100 seats) — creating urgency for limited seats
  • Countdown posts (Day 30, Day 20, Day 10, Day 3)
  • Poll: Which unicorn sector excites you most?

Pre-Event · Meta & YouTube Organic

Facebook / Instagram / YouTube — Reach & Visual Credibility

📱 Meta (Facebook + Instagram)

  • Reels (15–30 sec) — Speaker teasers, event countdown, "Who's coming" clips.
  • Quote Graphics — Bold gold/navy branded cards with investor & speaker participation quotes.
  • Behind-the-Scenes — Venue setup, Brand Torque team prep, production moments.
  • Audience Testimonials — Past Brand Torque event attendees sharing experience clips.
  • Story Countdown — Daily countdown stories from Day 10. Swipe-up to registration page.
  • Carousels — "5 Reasons Nouveauté is Different" / "Meet the Jury" / "India's Top Unicorns" swipe posts.
  • Event Day Live — Instagram Live for key moments — fireside chats, award reveals, networking floor.

▶ YouTube Channel Strategy

  • Speaker Interview Series — Full-length fireside conversations with unicorn founders. Titles optimized: "How [Founder] built [Company] to ₹X crore"
  • Investor Panel Highlights — Cut-down versions of investor discussions — capital flow, emerging sectors, family office strategies.
  • The Next Big Bet — Video Series — Short-form (30–40 secs) expert predictions for YouTube + repurposed as Reels & LinkedIn clips.
  • Sponsor Spotlights (2 min) — Brand story videos for each sponsor — their journey, why they're at Nouveauté, value to attendees.
  • Event Aftermovie (3 min) — Professional highlights reel released within 48 hours of event day. High-production value.

References

Messe Muenchen India · LinkedIn Post

A NEW B2B PLATFORM
IN WEST INDIA

PharmaCore India makes its debut in Mumbai — a focused B2B marketplace for the core of pharma manufacturing.

FROM
PROCUREMENT
TO PRODUCTION

POWERING PHARMA FUNCTIONS UNDER ONE ROOF

West India's only trade fair for CDMO, APIs, Formulations & Excipients · Visit PharmaCore India.

22–24 April · JIO WORLD CONVENTION CENTRE, MUMBAI

Pre-Event · Meta Ads

Paid Lead Generation & Brand Awareness — Two-Platform Strategy

Meta Ads

Campaign Objectives

Awareness (Reach/Brand Awareness).
Lead Gen (Lead Form Ads / Website Traffic). Phase 5: Conversions (Registration).

Audience Targeting

India (Mumbai, Pune, Ahmedabad, Nagpur, Baroda, Surat). Job titles: Founder, MD, CEO, PE Partner, Family Office, Angel Investor, VC.
Net worth proxy: luxury interest, premium finance, high-value travel.
Lookalike: Upload existing UHNI / investor database.

Ad Formats

Video ads (speaker clips 15–30 sec)
Carousel ads (meet the jury, top unicorns, why attend).
Static image ads (event branding, countdown). Story ads (Day-10 countdown).

Messaging

"Nouveauté 2026 — India's most exclusive unicorn summit".
"Only 150 seats. Curated. Verified. The room that transacts."
CTA: Apply to Attend / Secure Your Seat.

Budget Guidance

Split: 70% lead gen / 30% awareness.

Pre-Event · Email & WhatsApp Marketing

Database Activation — Segmented Nurture Sequences to Drive Qualified Registrations

Email Marketing — 5 Audience Segments

Existing Investors / HNIs

Personalised invite from Brand Torque founder.
Subject: "You're on our shortlist for Nouveauté 2026."
Lead with exclusivity, jury names, unicorn access.

Past Attendees (AISL/RebrandX)

Nostalgia + upgrade narrative.
"Nouveauté is Brand Torque's most ambitious IP yet. And you've seen what we build. Bigger and better this time."

Confirmed Speakers

Green-room briefing sequence.
Event schedule, talking points, content amplification kit (what to post + when) with a fomo of already registered attendees.

Confirmed Sponsors

Sponsor Impact Studio timeline. Pre-event content co-creation calendar. Brand visibility milestones.

Sequence

Cold-warm sequence:
Week 1 — "Nouveauté announcement intro + what you can expect"
Week 2 — Speaker / Jury proof.
Week 3 — FOMO + scarcity.
Week 4 — "Last 20 seats" hard CTA.

WhatsApp Marketing — Nurture Sequences

Pre-Event · Content Calendar Overview

Week-by-week content rhythm across all channels · Days 50 → Event Day

Phase LinkedIn Meta YouTube Email WhatsApp
Position Event reveal, "What is Nouveauté?" origin story posts Event reveal Reels Brand Torque intro / past event aftermovie Cold outreach email #1 to investor database Teaser broadcast to existing contacts
Intrigue First speaker teaser quotes, city outreach begin Speaker teasers, "Coming Soon" stories Speaker interview #1 published Email #2 — Speaker proof + jury reveal Jury reveal message + graphic
Authority 100 Voices, Power List, Business Confessions posts "Meet the Jury" carousels, investor quote graphics Speaker interview #2, #3 + Investor Bytes Email #3 — Scarcity + content proof Investor Bytes clip + CTA message
FOMO "Who is in the room?" delegate spotlights, sponsor reveals Countdown Reels, "Why I'm Coming" stories Sponsor spotlights, panel teasers Email #4 — Last 30 seats CTA 10 days to go — urgency messages
The Room Final countdown, schedule reveal, networking tease Daily countdown stories (Day 7 to Day 1) Event preview / agenda video Reminder + logistics email to all confirmed Day 3 + Day 0 morning reminder

During Event · Live Content & Amplification

Event Day Content Architecture — Real-Time Amplification Engine

09:00 AM Doors Open — Welcome posts on all channels. Behind-the-scenes venue walk. LinkedIn + Instagram story goes live.
09:30 AM Opening Keynote — Live post of key opening lines. Quote graphic created in real-time. Story update.
10:30 AM Panel 1 — Top 3 quotes captured live, formatted + posted. Speaker Reel teaser. WhatsApp status update.
12:30 PM Break 1 (Networking) — "The Deal Bell" social moment. Networking floor photos. "Connections being made" story series.
02:00 PM Investor Panel — Investor Bytes live from the session. Rapid-fire quote cards.
04:00 PM Break 2 (Networking) — Corridor Conversations — candid video snippets. "What deal are you exploring?" clips.
05:30 PM Awards Ceremony — Award reveal posts in real-time. Winner quote graphics. Live audience reaction videos. Instagram Live.
07:00 PM Close + Networking — Post-event energy content. "Tonight, we built India's next chapter." Wrap-up posts on all channels.

Post-Event · All Channels

The event ends. Nouveauté doesn't. Every edition builds on the equity of the one before it.

Capture & Celebrate

  • Event highlights reel (YouTube + all channels)
  • Award winner announcements + winner quote graphics
  • Thank you posts from Brand Torque + sponsor mentions
  • Email to all attendees: "What we built together"
  • WhatsApp post-event wrap to registered delegates

Speaker Content Series

  • Interview bytes
  • Speaker quote carousel series (LinkedIn, 2x/week)
  • "Key Takeaways from [Speaker]'s session" articles
  • Investor Bytes compilation video (top 10 moments)
  • Email series: "Insights from Nouveauté 2026" (3 emails)
  • LinkedIn newsletter: "The Next Big Bet" post-event edition

Insights & Thought Leadership

  • Business insights blog series (4 posts)
  • "What India's Unicorns Said About X" content series
  • Investor predictions — post-event outcomes tracker
  • Podcast episodes with select speaker conversations
  • Email: Industry insight digest from Nouveauté
  • LinkedIn polls: "Which sector proved most promising?"

2027 Anticipation Build

  • Ecosystem stories — post-event business connections made
  • Case studies: sponsor ROI + delegate outcomes
  • "The Connections Made" storytelling series
  • Teaser: "Nouveauté 2027 — Applications Open Soon"
  • Community waitlist email: "Be the first to know for 2027"
  • Final LinkedIn post: "The numbers. The moments. The impact."

What We Build Together

The Complete Nouveauté 2026 Marketing System

✓50-day structured demand-generation journey across 6 deliberate phases
✓Channel-wise strategy: LinkedIn, Meta, YouTube, Email, WhatsApp + Paid
✓Content multiplication framework: 1 interview → 7+ assets per conversation
✓Four digital newsroom streams: Speakers, Investors, Sponsors, Audience
✓Sponsor Impact Studio: before + during + after value delivery
✓Live event-day amplification architecture with real-time content production
✓12-week post-event rollout building equity for Nouveauté 2027
✓Measurement dashboard tied to business outcomes, not vanity metrics

Next Steps

01Align on scope, phasing & budget
02Confirm event date & sponsorship closure
03Share existing brand & event assets
04Onboard 4P content & design team
05Kick off Phase 1 — Position

4P Solutions × Brand Torque

Nouveauté 2026  ·  Transform · Scale · Engage

The St. Regis, Mumbai · 2026